More than just a location on the map, Brainport emits a philosophy – with Eindhoven as it’s heart – a mentality, a ‘way of doing things’ in Brabant.

The organization

Brainport Development is a development company which collaborates with representatives of businesses, knowledge institutes, and the government to strengthen the Brainport Region Eindhoven. Top technology region Brainport, the smartest region in the world in 2011, is one of the most important pillars of the Dutch economy.

The challenge

In the context of the strengthening of the brand name Brainport, the positioning has been reviewed again. Overall organizational goals have been accentuated. In the communication regarding this positioning, Brainport mainly needs clarity for and recognition of the story of Brainport Region Eindhoven.

The process

For Brainport Eindhoven, we realized a corporate story. This was done on the basis of an analysis of the core documents and supplementary (group) interviews with several key people.