Dare to be personal
Director HR, FrieslandCampina Cheese, Butter & Milkpowder
The story as tool
In our processes, the corporate story is never a goal in itself; the central story is a tool to increase connectivity and commitment. We avoid descriptive language and work with a thematic storyline, which provides structure and leaves sufficient space for interaction. Practical examples add color to the main story right from the start.
Why, how, what
The corporate story is the main story of the organization. The storyline always begins with the question: Why do we do what we do? This objective is linked to, amongst others, the how (core values, guidelines), the what (products and services), the personality (who are we?), positioning (what distinguishes us?) and the perspective (where do we want to go?).
1. The development of the corporate story
2. The implementation of the corporate story
3. The integration of the corporate story