Her name is Anna. She was brought to Geldrop years ago by covered wagon. Then a new hospital. Now, a unique healthcare group.
For powerful communication of the – mainly strategic – long-term policy, a ‘narrative translation’ was chosen in the form of a corporate story (stage 1) with ‘The carrousel of health’ metaphor as the focus point. Art of Story converted this corporate story in to a movie, which will serve as the starting point for stage 2.